Before his network debut on CBS’s “Undercover Boss” (airs Sunday night at 8pm CT), Cubs owner Todd Ricketts (aka, “Mark Dawson”) had no idea what went on behind the scenes at Wrigley Field. Oh, but he found out: Ricketts, who also owns Higher Gear bike shops in Highland Park and Wilmette, cleaned urinals, parked cars, and sold hot dogs at the Friendly Confines. He told us what that was like, why he’s optimistic about the team’s future, and how he was almost like Tom Selleck.
So how did you get hooked up with Undercover Boss?
They contacted the Cubs and said they were looking for a sports venue, and they intimated that, “If we had to pick just one sports venue, we’d want to do Wrigley Field.” We hemmed and hawed, but decided at the end of the day it was worth the risk.
Why did you hem and haw? It’s free publicity, right?
Well, the problem was that we were having a bad season, and people might think, “Oh, they’re having a bad season, but the owners are off doing reality TV. Clearly they don’t care about the team.”
Yeah, I’ve seen that point made a few times. What’s your response to that?
My response would be somewhere along the lines of, yes, I am left-handed, but my fastball isn’t what it used to be. So I wouldn’t have been much help to the team anyway. I’ve offered several times to play centerfield or first base, but Jim decided not take me up on any of those offers.
How long did the filming go on for?
It was about a week.
What did you do?
I cleaned the bathrooms, worked with the grounds crew, worked in the parking lot, and was a hot dog vendor.
When did you do the show?
We started shooting right after Andre Dawson ceremony [August 30]. So I was at Wrigley for that, but I wasn’t on field because I had the beard.
Did that bum you out?
Definitely. Andre Dawson is my hero. I was really disappointed not to be on the field with Andre Dawson.
So I heard you got fired. How did that happen?
Well, the guys who work on the washrooms – they keep a pretty good pace. I couldn’t keep up.
Have you ever been fired before?
Yeah, I was fired from a Safeway where I worked in Omaha. They wanted me to work Friday afternoons, and I didn’t want to. So they said, “Yeah, we don’t want you here anymore.”
Some people might be surprised that you worked at a Safeway — I think there’s a perception of your family as being born with silver spoons in their mouths.
Well, Ameritrade [which was founded by Todd's father, Joe] didn’t start to become successful until the ’90s. We were all out of college when Ameritrade started getting big. Growing up, we never had anything new. I never had a bike. My parents were very conservative in their spending. My parents didn’t get cable TV until 1990. I swear, we were the last people in the U.S. to get cable TV.
So after you got fired, how’d you get back into their good graces?
I got to work with the same guy, Darryl, in the scoreboard. And we were able to get squared up. I think I redeemed myself a little.
Didn’t it seem strange to everyone who worked at Wrigley Field that there were these cameras following you around?
Well, I was this roofer who had applied to be in a casting call to be in a reality show working at a sports venue. It’s believable enough that everyone believes it.
Did the work and filming go on for a long time?
Sometimes I did a full shift, sometimes I did 3/4 of a shift. But yeah, the filming took a long time – there was the work, the there were the interviews. It ended up being 12-14 hour days.
What was the hardest moment?
Definitely in the washroom cleanup… it’s just not very fun. You have these huge firehoses you use to spray down the bathrooms.
What was the best moment?
Well, you’ll see at the end — I can’t say, because it’s a spoiler. It’s going to be good. It’s the thing every Cubs fan would want to be.
What was it like, when they were filming at your house?
At one point, they were filming my daughter Daphne playing the violin, and when she does that, I swell up with pride. The, one of the producers pulled me aside and said, “We can see you in the background. Don’t look so serious.” I was like, I feel really proud, I don’t feel serious. She’s eight!
But most of the time, I wasn’t home — I was staying at apartment in one of the rooftops across the street. Part of the show is taking you out of your boss lifestyle. It was a bit odd – they really want you out of your luxurious lifestyle. It does work. You do want to go back to your house, not some dingy apartment that’s not yours.
Are you still friends with some of the people you met?
I think so – I became friends with everyone I worked with. Rocco wasn’t happy with me when I worked for him, I think he’s over it.
Onto the team: What would you say to fans who are dreading next year, saying the team is going to suck?
I would say, at the end of the season, the young talent showed they have more ability than they showed at the beginning of the season. I think Castro and Colvin will have a better year than last year. I think we have decent pitching, and we haven’t even tried to sign anybody yet. And I think Mike Quade is the right guy for the job. I’m really optimistic.
Something we’re trying to do is, we’re trying to develop the farm system. We want to bring in as few free agents as possible, to have a nice balance. I’d like to think of it as, we’re looking to build a long-term winner, not just trying buy a World Series like the Diamondbacks or Marlins. I don’t know if that’s what people want, but that’s what we’re going to do.
I’m really optimistic about some of the guys we have coming up. Soto, Colvin, Castro, Cashner, Berg, Coleman, Brett Jackson… that list is longer than two guys. Chris Archer. And there’s a guy named Junior Lake who looks promising. If we can get three or four of those guys to turn into everyday players, that helps your team a lot.
One last question: How did you feel about growing a pretty solid beard and mustache?
I didn’t think it looked half-bad. The sad part was, I had to shave it all once. I would have done it in phases – first the lambchops, then a goatee, then a fu Manchu, then the Tom Selleck mustache. That was the sad part – that I had to destroy it at once.